Hughes Classic 2025: Over 80 Golfers at the Event of the Year

On April 12, Club de Golf Bosques was the perfect setting for the Hughes Classic 2025 — the most anticipated tournament of our season. With 80 participants from Mexico's leading companies, the event exceeded every expectation in turnout, production and player experience.

A FORMAT BUILT FOR NETWORKING

Played in A-Go-Go format with four-player teams, the structure brought banking, tech, retail and manufacturing executives together in deliberately mixed groups. That mix — clients and providers, CEOs and entrepreneurs — turned every hole into a high-value conversation, without the formality of a boardroom.

ON-COURSE EXPERIENCE

Across the 18 holes of Club de Golf Bosques we set up six brand activations: a mezcal tasting, premium club fitting, driver session with video swing, longest-drive contest, putting challenge and a closest-to-the-pin with a complimentary weekend stay. Each interaction was designed to deliver real value to the player — not just passive branding.

AWARDS AND CLOSING

The awards lunch reunited the 80 players with special guests. Mariana Hughes hosted the ceremony with trophies for first, second and third place plus Best Gross Score. Sponsor raffles included Cabo getaways, club sets and travel experiences for couples.

WHY IT WORKED

Hughes Classic 2025 demonstrated three principles we apply to every production: curated turnout (it's not quantity, it's profile), production that respects the sport (no signage clutter), and memorable moments beyond the leaderboard (the dinner, the activations, the gifts). It's the formula we've refined over more than a decade producing corporate golf in Mexico.

THINKING ABOUT YOUR OWN TOURNAMENT?

If your company wants to gather clients and prospects in a sport-driven, exclusive setting, talk to us. We produce corporate golf tournaments end-to-end: design, logistics, branding, activations and the full experience that separates a memorable event from a forgettable one.